Available for senior roles — Remote · Hybrid · Dubai

Shopify & Frontend Developer // Vinith Kumar

Building High-Performance
eCommerce Experiences.

I build Shopify and WordPress stores that load fast and convert. Mostly custom code, no page builders, and headless when the job calls for it. Based in Dubai, working with brands across the UAE, UK and US.

Download Resume Get in touch LinkedIn
location:Dubai, UAE phone:+971 50 698 6607 email:vinithkumar.official@gmail.com visa:UAE Residence (Employment) notice:30 Days
0+
Years building
commerce sites
0+
Sites shipped
start to finish
UAE · UK · US
Where my clients
are based
Shopify & WordPress
Platforms I live in
every day
$

ls services/

what I do

Shopify Theme Engineering

Custom Shopify themes, written in Liquid and built around Shopify CLI, section-based JSON templates, and metafields. Content lives in structured fields so your merchandisers can update the store without calling a developer every week.

  • Liquid
  • Shopify CLI
  • Metafields
  • Sections

WordPress & WooCommerce Builds

Custom WordPress and WooCommerce builds with ACF-driven blocks and plugins I write from scratch. If your site is stuck on Elementor or WPBakery and Core Web Vitals keep tanking, this is the rebuild that actually fixes it.

  • Custom Themes
  • Plugin Dev
  • ACF
  • WooCommerce

Performance & SEO Audits

If your store is slow or your Lighthouse score is stuck in the yellow, I'll dig in. Core Web Vitals, critical-path CSS, image pipelines, schema markup, caching. You get a clear report back with what's hurting and fixes I can ship.

  • Core Web Vitals
  • Lighthouse
  • Schema
  • Technical SEO

APIs & Headless Commerce

Payment gateways, shipping providers, CRM, email platforms — if it needs to talk to your store over REST or GraphQL, I've probably wired it up before. I also architect for headless from day one when the roadmap points that way.

  • REST
  • GraphQL
  • Webhooks
  • Storefront API
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cat process.md

how I work
01

Discover

Before I open a code editor, I want to understand how your business actually makes money — who's buying, what they're buying, and where they drop off. That shapes every decision that follows.

02

Architect

Then I pick the stack that fits. Metafields or ACF, Shopify or WooCommerce, classic or headless. The goal is to set things up so your content team isn't fighting the platform six months in.

03

Build

I build from scratch — no bloated page builders, no stitched-together plugins. Clean Liquid, clean PHP, clean JavaScript. Fast sites aren't magic; they're just well-written code.

04

Ship

Staging review, performance audit, schema, SEO pass, then launch. After go-live I hand over docs and train your team — so you can run the site without me, unless you want me around.

Built with
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cat summary.md

~ about

I've spent the last five years building custom Shopify and WordPress stores, mostly for retail, F&B and lifestyle brands in the UAE, UK and US. My work sits where good UX meets fast code: Liquid themes that don't feel templated, WordPress builds lean enough to pass Core Web Vitals without plugins doing the heavy lifting, and API integrations that hold up once real orders start coming in. Over 50 sites shipped so far, and lately I've been working AI tools like Claude and GitHub Copilot into daily work — not as a gimmick, but to ship better code faster.

Shopify (Liquid, Storefront API) WordPress & WooCommerce Frontend (JavaScript ES6+) Headless-Ready Architecture REST & GraphQL Integrations Core Web Vitals & Performance Technical SEO Figma-to-Code AI-Augmented Development
$

git log --experience

4 positions · 5+ years
Senior Web & eCommerce Developer · Means Design, Dubai, UAE
Jun 2024 — Present
  • Lead Shopify and WordPress builds end-to-end for UAE and international clients — scoping the technical approach, writing the code, and staying involved through launch and beyond.
  • Build custom Shopify themes from scratch using Liquid, Shopify CLI, JSON templates and metafields, so clients get storefronts that feel their own and their team can actually update.
  • Rebuild WordPress and WooCommerce stores on ACF and custom plugins, replacing slow Elementor and WPBakery setups. Core Web Vitals improve noticeably across every rebuild.
  • Wire payment gateways (Stripe, Tabby, Telr), shipping, Mailchimp and Klaviyo into stores over REST, GraphQL and webhooks, so orders, inventory and customer events sync without anyone copying data by hand.
  • Translate Figma designs into responsive, accessible, JavaScript-driven UIs. Also use Claude, GitHub Copilot and Stitch in everyday work — for code review, QA and quick prototypes — to ship faster without cutting corners.
WordPress & eCommerce Developer · Ezio Solutions Pvt Ltd, Coimbatore, India
Jul 2022 — Apr 2024
  • Shipped 30+ custom WordPress sites and 15+ WooCommerce stores from scratch. Every build used hand-coded themes and purpose-built data models — no templates, no page builders.
  • Wrote custom WordPress plugins and child themes on ACF-based architectures, replacing brittle third-party plugins with code that did exactly what clients needed, nothing more.
  • Set up REST API integrations across payment, shipping and fulfillment, enabling multi-currency, multi-region commerce where orders and inventory stayed in sync automatically.
  • Ran performance and SEO work end-to-end — schema, caching, image pipelines, critical-path refactoring. Core Web Vitals, organic traffic and search visibility all climbed across the client portfolio.
  • Managed DNS, hosting, SSL and deployments across cPanel, Hostinger and GoDaddy. Got the Rising Star Award for delivery quality and taking ownership of the hard stuff.
Web Developer · Bigbang Creation, Coimbatore, India
Jan 2022 — Jul 2022
  • Built responsive, SEO-clean WordPress sites for SME clients with a performance-first approach. Mobile Core Web Vitals and engagement both went up.
  • Customized themes and plugins to fit specific brand needs, then walked each client team through the CMS so they could manage content on their own after launch.
Web Developer · Sigfy, Coimbatore, India
Sep 2021 — Jan 2022
  • Built responsive WordPress front-ends with clean, semantic HTML5 and CSS3, translating Figma designs pixel-for-pixel. Also cleaned up legacy templates to lift SEO readiness and page speed.
$

ls projects/

10 selected
Lewis James ↗
Shopify Liquid Luxury Leather

Custom multi-region storefront with decoupled content architecture for the EN-AE market.

www.lewis-james.com/en-ae
Hamac Dubai ↗
Shopify Liquid UAE Lifestyle

Bespoke section architecture and conversion-focused UX for a UAE lifestyle brand.

www.hamacdubai.com
Seedra ↗
Shopify Liquid DTC Retail

Performance-tuned theme with a custom product configurator and structured product data.

seedra.ae
The Divine Foods ↗
WooCommerce PHP WP REST F&B

WooCommerce F&B store with a custom checkout and shipping rules engine.

www.thedivinefoods.com
Zeta Seventy Seven ↗
Wordpress ACF Custom Plugin

The World’s Highest Outdoor Infinity Pool.

www.zetaseventyseven.com
Skin Experts ↗
WordPress ACF Custom Plugin Aesthetics

Custom WordPress with integrated booking and CRM flows.

skinexperts.ae
Aviator Cafe ↗
WordPress Hospitality

Custom reservation and menu management systems for a hospitality brand.

aviatorcafe.ae
TGI Fridays ME ↗
WordPress Regional F&B

Multi-location UX with performance tuning for a regional F&B chain.

tgifridaysme.com
Brett Johnson ↗
Shopify Liquid Luxury Fashion

Storefront with an editorial-led design system.

brettjohnson.co
Sensorium World ↗
WordPress ACF Experiential

Structured content platform with complex content architecture.

sensoriumworld.com
Concinnus ↗
WordPress B2B Corporate

Bespoke component library and custom theme for a corporate site.

concinnus.com
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cat stack.json

technical skills

frontend

  • JavaScript (ES6+)
  • HTML5
  • CSS3
  • SCSS
  • jQuery
  • Responsive UI
  • Figma-to-Code
  • Accessibility

shopify

  • Liquid
  • Shopify CLI
  • Metafields
  • JSON Templates
  • Theme Architecture
  • App Integration
  • Storefront API

wordpress & woocommerce

  • Custom Themes
  • Plugin Development
  • ACF
  • Gutenberg
  • WooCommerce
  • PHP

apis & headless

  • REST APIs
  • GraphQL
  • WordPress REST API
  • Shopify Admin API
  • Storefront API
  • Webhooks

performance & seo

  • Core Web Vitals
  • Lighthouse
  • Schema Markup
  • Caching
  • Image Pipelines
  • Technical SEO

tools & devops

  • Git & GitHub
  • Figma
  • cPanel
  • Hostinger
  • GoDaddy
  • SiteGround
  • SSL / DNS

ai tools

  • Claude AI
  • ChatGPT
  • GitHub Copilot
  • Stitch
  • Cursor

design & marketing

  • Figma
  • Photoshop
  • Illustrator
  • Canva
  • Mailchimp
  • Klaviyo
  • Google Analytics
$

cat education.md awards.md

credentials

Education

Master of Computer Applications (MCA)

Hindusthan College of Engineering and Technology · 2018 – 2020

 

B.Sc. Computer Science

Ayya Nadar Janaki Ammal College · 2015 – 2018

Award

Rising Star Award

Ezio Solutions Pvt Ltd — outstanding project delivery & technical ownership.

Languages

English (Professional)

Tamil (Native) · Malayalam (Conversational)

Let’s talk about your next build.

I’m open to senior Shopify, WordPress and Frontend roles — remote, hybrid, or on-site in Dubai. Currently at Means Design, available on 30 days’ notice. Drop me an email below.

vinithkumar.official@gmail.com LinkedIn Resume.pdf