Open to senior, remote and hybrid roles 50+ sites shipped

Shopify & WordPress developer building fast, converting stores.

I'm Vinith Kumar, a Senior Full Stack Developer in Dubai. 5+ years shipping custom Shopify Liquid themes, WordPress and WooCommerce builds and integrations that score 90 to 100 on Lighthouse, with technical SEO and security built in from day one.

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Dubai, UAE 30 days' notice Remote, hybrid or on-site Replies within 2 to 4 hours

Experience
5+

Years building commerce sites

Websites
50+

Websites shipped and live

Brands
30+

Brands across UAE, India, UK and US

Lighthouse
90–100

Lighthouse scores on delivered sites

Trusted by 30+ brands across the UAE, India and internationally

  • Lewis James
  • TGI Fridays ME
  • Hamac Dubai
  • Seedra
  • ARRQA
  • Tamani Marina
  • OTG
  • Zeta Seventy Seven
  • Skin Experts
  • Brett Johnson
  • Concinnus
  • Hobby Sportz
  • The Divine Foods

Who I am

Engineer first, commerce obsessed.

Role
Senior Full Stack Developer, Shopify and WordPress
Based in
Dubai, UAE · UAE residence visa
Experience
5+ years · 50+ live sites · 4 teams
Availability
30 days' notice · remote, hybrid or on-site
Platforms
Shopify (Liquid, OS 2.0), WordPress, WooCommerce
Specialities
Core Web Vitals, technical and AI SEO, AI-assisted development, hardening
Languages
English, Tamil, Malayalam
Contact
vinithkumar.official@gmail.com

I've spent the last five years building storefronts that actually make money, from Coimbatore agencies shipping 30+ WordPress sites a year to leading Shopify and WordPress engineering at Means Design in Dubai, where I own theme architecture, payment integrations and performance for UAE brands.

I don't do page-builder soup. I write custom Liquid themes and ACF-driven WordPress, clean PHP and JavaScript, and I measure everything against Core Web Vitals. Sites I deliver ship at 90 to 100 on Lighthouse and stay there, with schema, clean crawl paths and hardened hosting in place before launch.

Since 2024 I've worked AI-native. Claude Code, Cursor and OpenAI Codex are part of my daily loop, always human-reviewed, and I build agentic automation pipelines for clients too. I'm looking for a senior role where hands-on commerce engineering and AI leverage move the numbers that matter.

Dubai, UAE 30 days' notice Remote, hybrid, on-site English · Tamil · Malayalam

  • MCA graduate

    Master of Computer Applications, 2018 to 2020

  • Rising Star Award

    Ezio Solutions, for delivery quality and speed

  • 15+ WooCommerce and 10+ Shopify stores

    Payments, shipping, multi-region, configurators

  • Performance specialist

    Elementor and WPBakery rebuilds to 90 to 100 Lighthouse

  • Integrations

    Stripe, Tabby, Telr, Klaviyo, CRMs, REST and GraphQL

  • AI-native workflow

    Claude Code, agentic automation, prompt engineering

What I bring

Six disciplines, one accountable engineer.

Most teams hire a developer, then an SEO consultant, then a security audit. I build all three into the codebase from the first commit.

/ 01

Shopify engineering

Online Store 2.0 themes built from scratch, not bent out of a purchased template.

  • Custom Liquid sections and JSON templates
  • Metafields, metaobjects and filters
  • Storefront and Admin API work

Live on Lewis James, Hamac Dubai and Seedra

/ 02

WordPress and WooCommerce

Lean ACF-driven themes and OOP plugins that marketing teams can edit without breaking.

  • Custom themes, Gutenberg blocks, ACF Pro
  • WooCommerce checkout, shipping, multi-region
  • Page-builder exits with no content loss

30+ WordPress sites and 15+ WooCommerce stores shipped

/ 03

Performance and Core Web Vitals

Speed is a revenue lever. I set a performance budget before design sign-off and hold it after launch.

  • LCP, INP and CLS fixes at the template level
  • Image pipelines, critical CSS, font subsetting
  • Caching and CDN configuration

meansdesign.ae at Lighthouse 100 with zero page builders

/ 04

Technical and AI search SEO

Sites that rank in Google and get cited by ChatGPT, Gemini and Perplexity.

  • Schema markup, sitemaps, canonicals, hreflang
  • Crawlable, server-rendered content and llms.txt
  • Search Console and GA4 set up properly

Ranking gains for multiple keywords within weeks

/ 05

Integrations and payments

The plumbing behind conversion: payments, shipping, CRM and email that just work.

  • Stripe, Tabby and Telr gateways
  • Klaviyo, Mailchimp and CRM webhooks
  • REST and GraphQL APIs

Multi-region storefronts across UAE and Oman

/ 06

Security hardening

Secure by default, so a fast site doesn't become a compromised one.

  • WordPress hardening, nonces and capability checks
  • CSP, HSTS and security headers
  • Least-privilege hosting, SSL and DNS

This site runs a strict CSP with zero third-party scripts

AI-assisted development

AI speeds me up. Every line still gets my sign-off.

Practical, hands-on experience with Claude Code, Cursor and OpenAI Codex, used daily for coding, debugging, refactoring, documentation and code review across live client projects.

  • Claude CodeAgentic coding, refactors, reviews
  • CursorIn-editor generation and debugging
  • OpenAI CodexBoilerplate, tests, documentation
  1. 01Context

    Project files, constraints and conventions go into the prompt

  2. 02Generate

    AI drafts code, refactors or docs inside the existing codebase

  3. 03Review

    Logic, edge cases, security and performance checked by me

  4. 04Test

    Run, measure and verify before anything reaches production

  5. 05Ship

    Nothing ships without verification

Structured prompting

Clear prompts with project context, file references and constraints rather than generic requests, so output is usable and consistent with the existing codebase.

Review and test everything

All AI-generated code is reviewed and tested before implementation, checking logic, edge cases, security and performance.

Security and confidentiality

Code quality, security and client confidentiality maintained at all times. Credentials and client data are kept out of prompts.

Faster delivery cycles

AI compresses repetitive work, boilerplate, refactoring and documentation, so more time goes to design accuracy, performance and problem-solving.

Agentic automation for clients

Automation pipelines for content operations, order workflows and reporting, built and maintained alongside client sites.

Team enablement

Introduced AI-native workflows to the team at Means Design, giving faster delivery and better-documented codebases.

Experience

Five years, four teams, 50+ launches.

From agency floor to senior full-stack ownership in Dubai.

  1. Senior Full Stack Developer

    Means Design · Dubai, UAE

    • Lead Shopify theme development, with custom Liquid sections, JSON templates, metafields and Storefront and Admin API work for UAE retail brands.
    • Rebuilt WordPress sites off Elementor and WPBakery into ACF-driven custom themes, taking Lighthouse from the 40s to 90 to 100.
    • Integrated Stripe, Tabby and Telr payment gateways, shipping and CRM webhooks across multi-region storefronts.
    • Introduced AI-native workflows (Claude Code, Cursor, OpenAI Codex) to the team, giving faster delivery, documented codebases and automation pipelines for clients.
    ShopifyLiquidWordPressACFStripe · Tabby · TelrClaude Code

  2. WordPress and Full-Stack Developer

    Ezio Solutions · Coimbatore, India

    • Built 30+ custom WordPress sites and 15+ WooCommerce stores end to end, covering theme, plugins, checkout, payments and shipping.
    • Developed custom plugins on ACF architecture and REST API integrations for multi-region commerce clients.
    • Received the Rising Star Award for delivery quality and client communication.
    WordPressWooCommercePHPMySQLREST API

  3. Web Developer

    Bigbang Creation · Coimbatore, India

    • Shipped responsive WordPress sites with a performance-first approach covering Core Web Vitals, caching and image pipelines.
    • Trained clients on CMS usage and handed over documented builds.
    WordPressCore Web VitalsHTML/CSS/JS

  4. Web Developer

    Sigfy · Coimbatore, India

    • Built responsive WordPress front ends from Figma designs and refactored legacy templates for maintainability.
    Figma to codeWordPressjQuery

Selected work

Live sites. Zero templates.

Every build below is live in production, on Shopify, WooCommerce and WordPress, for brands in the UAE, India, the UK and the US.

Real Estate · WordPress · UAE

3X Capital

Developer-direct Dubai real estate brokerage with project launch showcases, community guides, team profiles and video-led storytelling.

Visit 3xcapital.ae

Fashion · Shopify · UAE

Lewis James

Luxury leather and menswear multi-region storefront with advanced collections, custom Liquid sections and a seamless checkout.

Visit lewis-james.com

Fashion · Shopify · UAE

Hamac Dubai

Luxury Dubai lifestyle brand with custom Shopify sections, Ramadan campaign pages and high-end seasonal design.

Visit hamacdubai.com

Rooftop dining · WordPress · UAE

Zeta Seventy Seven

Rooftop dining venue with an interactive floor plan, ACF-driven content and a Lighthouse 92 build.

Visit zetaseventyseven.com

Restaurant · WordPress · UAE

TGI Fridays ME

Multi-location UAE restaurant chain with menu management, promotions and a location finder.

Visit tgifridaysme.com

Agency · WordPress · UAE

Means Design

Creative agency site rebuilt as a custom theme. Lighthouse 100, zero page builders.

Visit meansdesign.ae

Organic food · Shopify · UAE

Seedra

Premium DTC organic food store with a product configurator, curated collections and luxury photography.

Visit seedra.ae

Home fragrance · Shopify · UAE

Alchimie Fragrances

Luxury UAE-made candles, reed diffusers and room sprays, with ritual-based collections and 24-hour UAE delivery.

Visit alchimiefragrances.com

Personal brand · WordPress · UAE

Mohammed Zohaib

Personal brand site for the CEO of 3X Capital, with achievements, media features, video content and meeting booking.

Visit mohammedzohaib.com

Landing page · WordPress · UAE

Zohaib Consultation

Video-led booking landing page for private Dubai real estate consultations, with Zoom and face-to-face scheduling.

Visit consult.mohammedzohaib.com

B2B retail · WooCommerce · UAE

OTG Vending Reinvented

Smart vending solutions with a corporate site and a WooCommerce catalogue built for B2B lead generation.

Visit otgnow.com

Aesthetics · WordPress · UAE

Skin Experts

Skincare clinic with service booking, CRM integration and a product catalogue on ACF.

Visit skinexperts.ae

Luxury · WordPress · UAE

Concinnus

Yacht and luxury lifestyle brand with a cinematic full-screen design.

Visit concinnus.com

Hospitality · WordPress · UAE

Tamani Marina

Luxury hotel and serviced apartments with room booking and an amenities showcase.

Visit tamanimarina.ae

Jewellery · WordPress · UAE

ARRQA Jewellery

Luxury 18-karat diamond jewellery with an elegant collection showcase and brand story.

Visit arrqa.com

RC and hobby · WooCommerce · UAE

Hobby Sportz Dubai

RC cars, batteries and accessories with a multi-brand catalogue for UAE and Oman markets.

Visit hobbysportzdubai.com

Luxury fashion · Shopify · Int'l

Brett Johnson

High-end menswear with an editorial Shopify storefront and Fall-Winter collection layouts.

Visit brettjohnson.co

Wellness · WordPress · Int'l

Sensorium World

Immersive sensory wellness brand built as an experiential content platform on ACF.

Visit sensoriumworld.com

Maternity · WooCommerce · Int'l

Mom & Mihi

Maternity loungewear store with zipless comfort wear and an elegant product showcase.

Visit momandmihi.com

Wellness F&B · WooCommerce · India

The Divine Foods

Traditional wellness brand and Tanseed 4.0 grant winner, with a WooCommerce store and custom checkout.

Visit thedivinefoods.com

Travel · WordPress · India

Grand Royal Tours

Travel agency with tour packages, enquiries and a destination showcase.

Visit grandroyaltours.in

Restaurant · WordPress · India

The Crossing Restaurant

Award-winning restaurant, Gault & Millau selected, with a reservations system.

Visit crossingtherestaurant.com

Food · WooCommerce · India

Udhaya Krishna Ghee

Traditional ghee brand with WooCommerce bulk ordering and brand storytelling.

Visit udhayakrishnaghee.com

Food · WooCommerce · India

Rettai Kili Rice

Premium traditional rice brand with a WooCommerce store and product storytelling.

Visit rettaikili.in

Baby fashion · WooCommerce · India

Little Apple

Soft, stylish baby wear including jablas and co-ord sets, with a clean shopping flow.

Visit littleapple.in

Furniture · WooCommerce · India

Aruna Furniture

Home décor and furniture store with order tracking.

Visit arunafurniture.in

Healthcare · WordPress · India

Dermarex Health Care

Pharmaceutical company specialising in dermatology, with a product range and corporate site.

Visit dermarex.com

Fashion · WooCommerce · India

Reeds Online

Curated fashion collections for men and women.

Visit reedsonline.in

Education · WordPress · India

SAI Institutions

Hotel management college with admissions, courses, placements and media coverage.

Visit saiinstitutes.in

Education · WordPress · India

National Model School

School website with academics, admissions, gallery and a facilities showcase.

Visit nationalmodelkpt.com

Flowers · WooCommerce · India

Florist Chennai

Same-day flower delivery with cakes, gift hampers and personalised gifting.

Visit floristchennai.com

Stack

Tools I reach for every week.

/ 01

Shopify

LiquidShopify CLIJSON templatesMetafieldsTheme architectureStorefront APIAdmin API
/ 02

WordPress and WooCommerce

Custom themesPlugin developmentACF ProGutenbergWooCommercePHPWP REST API
/ 03

Frontend

JavaScript ES6+HTML5CSS3 / SCSSjQueryResponsive UIFigma to codeAccessibility
/ 04

Backend and APIs

PHPMySQLRESTGraphQLWebhooksStripe · Tabby · TelrKlaviyo · Mailchimp
/ 05

Performance, SEO and security

Core Web VitalsLighthouse 90 to 100Schema markupTechnical SEOGA4 · Search ConsoleCSP · HSTSWP hardening
/ 06

AI-native and DevOps

Claude CodeCursorOpenAI CodexGitHub CopilotAgentic workflowsGit / GitHubcPanel · Hostinger · SiteGroundSSL / DNS

How I work

Simple, transparent process.

Same discipline whether it's a client build or a product team sprint.

  1. Discover

    Understand the business model, customer behaviour and what “done” actually means before touching code.

  2. Architect

    Pick the right stack, Shopify, WordPress or headless, and design the data model, integrations, performance budget and security baseline.

  3. Build

    Custom code, no page builders. Git-based workflow, weekly demo links, AI-assisted but human-reviewed.

  4. Ship and support

    Launch, Lighthouse and SEO audit, documentation and team training so the site stays fast after hand-over.

Credentials

Education, awards and languages.

Education

Master of Computer Applications (MCA)
Hindusthan College of Engineering and Technology · 2018 to 2020
B.Sc. Computer Science
Ayya Nadar Janaki Ammal College · 2015 to 2018

Recognition

Rising Star Award
Ezio Solutions, for delivery quality and client communication
50+ verified live projects
UAE · India · UK · US

Languages and availability

English, Tamil, Malayalam
Professional English · native Tamil · conversational Malayalam
UAE residence visa · 30 days' notice
Open to senior, remote and hybrid roles

What people say

Trusted by the brands I build for.

★★★★★
“Vinith delivered an exceptional WordPress site for us. Communication was clear from day one and every milestone landed on time.”
NavneetSK Digital Commerce
★★★★★
“After his WooCommerce work we saw a 35% increase in conversions. Fast, clean and he actually understands e-commerce.”
Sarah M.E-commerce client, Dubai
★★★★★
“Our rankings improved for multiple keywords within weeks of the technical SEO and performance work. Highly recommended.”
Robert K.Business owner, UAE

FAQ

Quick answers for hiring teams.

Can't see your question? Message me on WhatsApp and I'll reply within a few hours during UAE business hours.

What roles are you open to?

Senior Full Stack, Shopify or WordPress developer roles, on-site in Dubai, hybrid, or fully remote for teams in the UAE, UK, US and India. Product teams, agencies and DTC brands all fit.

What's your notice period and visa status?

I'm on a UAE employment residence visa with a 30-day notice period. I'm based in Dubai and can join in person or remotely.

Shopify or WordPress, which is your primary?

Both, deeply. I currently lead Shopify Liquid theme work at Means Design. Before that I shipped 30+ WordPress sites and 15+ WooCommerce stores. I pick the platform that fits the business, not the other way round.

Can you fix a slow WordPress or Elementor site?

Yes, that's a large part of what I do. I rebuild page-builder sites into lean ACF-driven custom themes and routinely take Lighthouse from the 40s to 90 to 100, with real Core Web Vitals gains.

Do you handle SEO and website security as well?

Yes. Every build ships with schema markup, clean sitemaps and canonicals, crawlable server-rendered content for Google and AI search, and a hardened setup covering security headers, SSL, least-privilege access and WordPress hardening.

How do you use AI in your work?

I use Claude Code, Cursor and OpenAI Codex daily for coding, debugging, refactoring, documentation and code review. Prompts carry real project context and constraints, and every line of AI-generated code is reviewed and tested by me before it ships. Credentials and client data never go into prompts. I also build agentic automation pipelines for clients covering content operations, order workflows and reporting.

Do you also take freelance projects?

Yes. Freelance and contract work runs through freelance.vinithkumardeveloper.site, including pricing and packages.

Let's talk

Hiring a senior Shopify or WordPress engineer? Let's build.

Tell me about the role or the product. I typically reply within 2 to 4 hours during UAE business hours.

For hiring teams

Full-time or contract role

Senior Shopify, WordPress or full-stack commerce roles in Dubai, hybrid or fully remote.

Email me Download CV

For businesses

Freelance project

New store, page-builder rebuild, speed fix, SEO or security audit. Fixed-price packages available.

See packages WhatsApp
Emailvinithkumar.official@gmail.com WhatsApp+971 50 698 6607 LinkedIn/in/vinithkumar-webdev Freelancefreelance.vinithkumardeveloper.site
CV WhatsApp