Shopify & WordPress developer building fast, converting stores.
I'm Vinith Kumar, a Senior Full Stack Developer in Dubai. 5+ years shipping Shopify Liquid themes, WordPress / WooCommerce builds and integrations that score 90–100 on Lighthouse, working AI-native with Claude Code.
Jun 2024 – Present
Engineer first, commerce obsessed.
I've spent the last five years building storefronts that actually make money, from Coimbatore agencies shipping 30+ WordPress sites a year to leading Shopify and WordPress engineering at Means Design in Dubai, where I own theme architecture, payment integrations and performance for UAE brands.
I don't do page-builder soup. I write custom Liquid themes, ACF-driven WordPress, clean PHP and JavaScript, and I measure everything against Core Web Vitals. Sites I deliver ship at 90–100 Lighthouse and stay there.
Since 2024 I've worked AI-native. Claude Code, Copilot and Cursor are part of my daily loop, and I build agentic automation pipelines for clients too. I'm looking for a senior role where that combination of hands-on commerce engineering and AI leverage moves the needle.
Five years, four teams, 50+ launches.
From agency floor to senior full-stack ownership in Dubai.
Senior Full Stack Developer
- Lead Shopify theme development, with custom Liquid sections, JSON templates, metafields and Storefront/Admin API work for UAE retail brands.
- Rebuilt WordPress sites off Elementor / WPBakery into ACF-driven custom themes, taking Lighthouse from the 40s to 90–100.
- Integrated Stripe, Tabby and Telr payment gateways, shipping and CRM webhooks across multi-region storefronts.
- Introduced AI-native workflows (Claude Code, Copilot) to the team, giving faster delivery, documented codebases, automation pipelines for clients.
WordPress & Full-Stack Developer
- Built 30+ custom WordPress sites and 15+ WooCommerce stores end-to-end, covering theme, plugins, checkout, payments, shipping.
- Developed custom plugins on ACF architecture and REST API integrations for multi-region commerce clients.
- Received the Rising Star Award for delivery quality and client communication.
Web Developer
- Shipped responsive WordPress sites with a performance-first approach covering Core Web Vitals, caching, image pipelines.
- Trained clients on CMS usage and handed over documented builds.
Web Developer
- Built responsive WordPress front-ends from Figma designs and refactored legacy templates for maintainability.
My stack is sharp & shipping every day.
Real, battle-tested skills used across 50+ live client projects, from UAE startups to international brands.
28 live sites. Zero templates.
Every build below is live and in production, built on Shopify, WooCommerce and WordPress for brands in the UAE, India, UK and US.
🇦🇪 UAE● LIVE🛍️Lewis James
Luxury leather & menswear multi-region storefront with advanced collections, custom Liquid sections and a seamless checkout.
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🇦🇪 UAE● LIVE👗Hamac Dubai
Luxury Dubai lifestyle brand with custom Shopify sections, Ramadan campaign pages and high-end seasonal design.
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🇦🇪 UAE● LIVELH 92🌆Zeta Seventy Seven
Rooftop dining venue with an interactive floor plan, ACF-driven content and a Lighthouse 92 build.
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🇦🇪 UAE● LIVE🍽️TGI Fridays ME
Multi-location UAE restaurant chain with menu management, promotions and a location finder.
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🇦🇪 UAE● LIVELH 100🎨Means Design
Creative agency site rebuilt as a custom theme. Lighthouse 100, zero page builders.
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🇦🇪 UAE● LIVE🫒Seedra
Premium DTC organic food store with a product configurator, curated collections and luxury photography.
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🇦🇪 UAE● LIVE🏪OTG (Vending Reinvented)
Smart vending solutions with a corporate site + WooCommerce catalog with B2B lead generation.
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🇦🇪 UAE● LIVE🧴Skin Experts
Skincare clinic with service booking, CRM integration and a product catalogue on ACF.
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🇦🇪 UAE● LIVE⛵Concinnus
Yacht & luxury lifestyle brand with a cinematic full-screen design.
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🇦🇪 UAE● LIVE🏨Tamani Marina
Luxury hotel & serviced apartments with room booking and amenities showcase.
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🇦🇪 UAE● LIVE☕Aviator Cafe
Specialty coffee brand with a reservation system and an immersive brand experience.
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🇦🇪 UAE● LIVE💍ARRQA Jewellery
Luxury 18-karat diamond jewellery with an elegant collection showcase and brand story.
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🇦🇪 UAE● LIVE🚗Hobby Sportz Dubai
RC cars, batteries & accessories with a multi-brand catalog for UAE & Oman markets.
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🌍 INT'L● LIVE👔Brett Johnson
High-end menswear with an editorial Shopify storefront with Fall-Winter collection layouts.
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🌍 INT'L● LIVE🧘Sensorium World
Immersive sensory wellness brand, “Home of All the Senses”, an experiential content platform on ACF.
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🌍 INT'L● LIVE🤱Mom & Mihi
Maternity loungewear store with zipless comfort wear with an elegant product showcase.
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🇮🇳 INDIA● LIVE🌿The Divine Foods
Traditional wellness brand (Tanseed 4.0 grant winner) with a WooCommerce store with custom checkout.
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🇮🇳 INDIA● LIVE✈️Grand Royal Tours
Travel agency with tour packages, enquiries and destination showcase.
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🇮🇳 INDIA● LIVE🍛The Crossing Restaurant
Award-winning restaurant (Gault & Millau selected) with a reservations system.
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🇮🇳 INDIA● LIVE🧈Udhaya Krishna Ghee
Traditional ghee brand with WooCommerce bulk ordering and brand storytelling.
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🇮🇳 INDIA● LIVE🌾Rettai Kili Rice
Premium traditional rice brand with a WooCommerce store with product storytelling.
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🇮🇳 INDIA● LIVE👶Little Apple
Soft, stylish baby wear with jalbas and coord sets with a clean shopping flow.
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🇮🇳 INDIA● LIVE🛋️Aruna Furniture
Home décor & furniture store, “Transform it, Furnish it”, with order tracking.
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🇮🇳 INDIA● LIVE💊Dermarex Health Care
Pharmaceutical company specialising in dermatology, with product range and corporate site.
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🇮🇳 INDIA● LIVE👔Reeds Online
“Step into a World of Style”, curated fashion collections for men and women.
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🇮🇳 INDIA● LIVE🎓SAI Institutions
Hotel management college with admissions, courses, placements and media coverage.
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🇮🇳 INDIA● LIVE🏫National Model School
School website with academics, admissions, gallery and facilities showcase.
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🇮🇳 INDIA● LIVE💐Florist Chennai
Same-day flower delivery with cakes, gift hampers and personalised gifting.
View siteTools I reach for every week.
Shopify
WordPress & WooCommerce
Frontend
Backend & APIs
Performance & SEO
AI-native & DevOps
Simple, transparent process.
Same discipline whether it's a client build or a product team sprint.
Discover
Understand the business model, customer behaviour and what “done” actually means before touching code.
Architect
Pick the right stack (Shopify, WordPress or headless) and design the data model, integrations and performance budget.
Build
Custom code, no page builders. Git-based workflow, weekly demo links, AI-assisted but human-reviewed.
Ship & support
Launch, Lighthouse audit, documentation and team training so the site stays fast after I hand it over.
Education, awards & languages.
Education
Master of Computer Applications (MCA)Hindusthan College of Engineering and Technology · 2018–2020
B.Sc. Computer ScienceAyya Nadar Janaki Ammal College · 2015–2018
Recognition
Rising Star AwardEzio Solutions, for delivery quality and client communication
50+ verified live projectsUAE · India · UK · US
Languages & availability
English (professional) · Tamil (native) · Malayalam (conversational)
UAE residence visa · 30 days' noticeOpen to senior, remote and hybrid roles
Trusted by the brands I build for.
Vinith delivered an exceptional WordPress site for us. Communication was clear from day one and every milestone landed on time.
After his WooCommerce work we saw a 35% increase in conversions. Fast, clean and he actually understands e-commerce.
Our rankings improved for multiple keywords within weeks of the technical SEO and performance work. Highly recommended.
Quick answers for hiring teams.
What roles are you open to?
Senior Full Stack / Shopify / WordPress developer roles, on-site in Dubai, hybrid, or fully remote for teams in the UAE, UK, US and India. Product teams, agencies and DTC brands all fit.
What's your notice period and visa status?
I'm on a UAE employment residence visa with a 30-day notice period. I'm based in Dubai and can join in person or remote.
Shopify or WordPress, which is your primary?
Both, deeply. Currently I lead Shopify Liquid theme work at Means Design. Before that I shipped 30+ WordPress sites and 15+ WooCommerce stores. I pick the platform that fits the business, not the other way around.
Can you fix a slow WordPress / Elementor site?
Yes, that's a large part of what I do. I rebuild page-builder sites into lean ACF-driven custom themes and routinely take Lighthouse from the 40s to 90–100 with real Core Web Vitals gains.
How do you use AI in your work?
Claude Code, Copilot and Cursor are part of my daily loop for scaffolding, refactors, tests and documentation, always reviewed by me. I also build agentic automation pipelines for clients (content ops, order workflows, reporting).
Do you also take freelance projects?
Yes. Freelance and contract work runs through freelance.vinithkumardeveloper.site, including pricing and packages.
Hiring a senior Shopify / WordPress engineer? Let's build.
Tell me about the role or the product. I typically reply within 2–4 hours during UAE business hours.